Projects

SOW Chile

2023

Chile

Overview

The challenging yet rewarding logistics involved precisely coordinating all elements of the shoot, from location scouting to assembling the necessary technical equipment to capture the essence of SOW's products in their natural environment. The end result was a visual symphony that highlighted the inherent beauty of SOW products and their ability to enhance the natural beauty of hair.In addition to technical execution, idea development played a crucial role in this project. Working closely with the SOW and Alternativo Agency teams, we devised innovative concepts that showcased the unique benefits of their products, from deep hydration to hair revitalization.In summary, my experience in production for SOW under the umbrella of Alternativo Agency was an exciting journey celebrating natural beauty and hair care. From strategic planning to impeccable execution, every step of the process focused on conveying SOW's passion and commitment to quality, environmentally friendly products.

In close collaboration with Alternativo Agency and the prestigious Chilean brand of natural hair products, SOW, I had the privilege of leading a comprehensive project that encapsulated the essence and quality of their products through high-end photography and video production. From conceptualization to execution, my team and I immersed ourselves in the world of SOW to capture its unique vision and convey it vibrantly and authentically.

The production spanned a wide range of aspects, starting with the meticulous selection of models that embodied the beauty and diversity that SOW promotes. Every detail, from makeup to wardrobe choices, was carefully attended to, ensuring a genuine and captivating representation of the brand.

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